Apple today shared a new Apple TV ad that focuses on the Siri features built in to the set-top box. Entitled "The Kiss," the one minute ad stars Alison Brie and Nikolaj Coster-Waldau.
In the spot, the two actors are attempting to replicate an on-screen kiss, using Siri to rewind a specific movie scene. On the fourth-generation Apple TV, asking Siri questions like "What did she say?" or "Rewind 10 seconds" will automatically replay a scene from television show or movie.
Siri's content search features are also shown off, demonstrating the ability to find television shows or play songs from Apple Music.
[youtube https://www.youtube.com/watch?v=-F6tUN2j0Iw&w=560&h=340]
The new Apple TV, starring Siri. Now it's easier than ever to enjoy your favorite movies, shows, music and apps.
The ad is one of several in a series with the tagline "The Future of Television." Since the Apple TV launched in October of 2015, Apple has been promoting it through a range of different television ads and billboards that have focused both on content and features like the tvOS App Store, Siri search, Apple Music, and more.
