Apple today shared a new Apple TV ad that focuses on the Siri features built in to the set-top box. Entitled "The Kiss," the one minute ad stars Alison Brie and Nikolaj Coster-Waldau.
In the spot, the two actors are attempting to replicate an on-screen kiss, using Siri to rewind a specific movie scene. On the fourth-generation Apple TV, asking Siri questions like "What did she say?" or "Rewind 10 seconds" will automatically replay a scene from television show or movie.
Siri's content search features are also shown off, demonstrating the ability to find television shows or play songs from Apple Music.
The new Apple TV, starring Siri. Now it's easier than ever to enjoy your favorite movies, shows, music and apps.
The ad is one of several in a series with the tagline "The Future of Television." Since the Apple TV launched in October of 2015, Apple has been promoting it through a range of different television ads and billboards that have focused both on content and features like the tvOS App Store, Siri search, Apple Music, and more.