Apple News Gains Twitter Account to Promote Content

Apple this morning launched a new Twitter account for Apple News, giving its Apple News team a way to promote stories and content on the social network. Created last year but activated today, the Apple News Twitter account will be used to share “top stories” and “great reads” curated by Apple News editors in the United States.

Thus far, the account has shared two new stories covering the Panama Papers and an NCAA Tournament championship game from publishers Wired and SBNation.

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Apple has recently been bolstering its presence on Twitter, and the Apple News Twitter account joins accounts for services like Apple Music, Beats 1 radio, iTunes, the App Store, iBooks, Podcasts, Swift, and more.

Apple’s biggest push into Twitter came last month with the launch of the Apple Support account on the social network, which is dedicated to answering customer support questions. Though Apple has multiple Twitter accounts for support and services, it does not have a main company-wide @Apple Twitter account in use, but many Apple executives maintain personal Twitter accounts including Tim Cook, Phil Schiller, and Eddy Cue.

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