Instagram today updated its built-in “Explore” feature with a revamped look and new content that includes dedicated video channels.
A personalized channel called “Videos You Might Like” aggregates videos from around the world, and Instagram’s Explore grid, designed to let users find content built around hashtags, events, and specific locations, will also include some featured channels focused on video.
Explore, for those unfamiliar with the feature, is Instagram’s content discovery tool. Content displayed in Explore, including photos and videos, is based on a user’s interests and accounts already followed. Liking images or choosing “See Fewer Posts Like This” refines the feature to further match each individual’s tastes.
The video updates to Explore will be available over-the-air in the newest version of the Instagram app. Instagram is rolling out the video feature to users in the United States today, with plans to bring it to additional countries “soon.”
Instagram can be downloaded from the App Store for free. The most recent version, 7.20, was released earlier this week.